Bricks-and-mortar shops have much higher conversion rates than regular online stores. This is because they employ shop assistants to greet their customers and guide them through the sale. You can replicate this guided selling on your website with our automated online assistant, and dramatically improve your online conversion rate.
These are the steps to a satisfied customer: Ask them what they want and a bit about themselves, Understand what sort of person they are and what they really need, Recommend the best product or narrow the selection for them, then Sell the right product to the happy customer who is confident in the choice you guided them to. The guided selling process reassures the customer and makes them more likely to buy.
A good shop assistant is essential to successful retail and their cheerful greeting breaks the ice making your customers feel welcome and lets them know that there is someone they can ask for assistance and advice, this has been an acknowledged fact in retail for years - so why do so many online stores effectively dump their customers directly into the warehouse with only a minimal list to help find their way?
This was a question we came across frequently over the years of building websites for clients from every sector - there must be a better way... and there was.
This is where Shop Assistant from Wired Internet Group can help you. Shop Assistant is one of the first online assistant services that really allows you to connect with your customers using a human touch to engage in online guided selling... directing an uninformed buyer to become an informed customer, turning confusion into the confidence to click the checkout button.
It’s so obvious we wonder every day "why aren't more people doing it?" - Basically because it takes a lot of thought and communication skills both of which are scarce and valuable as we all know.
This white paper tackles the challenges facing manufacturers today due to the disruptive nature of the Internet and the impact that this is having on established distribution relationships with retailers.
It shows how manufacturers, using Connective Retailing, can reclaim a direct relationship with their end consumers, while helping the consumer buy better and rebuild the partnership with their retailers.
So many e-commerce sites present and categorise their online store straight off their inventory lists - the equivalent of slapping your catalogue on the counter in front of your customer and shouting “just tell me what you want!”, no wonder shoppers don't have the trust and confidence to buy online. We think they deserve more understanding of their needs and desires - the human touch.
“Many people have commented that it's very simple and easy to use. It's been of great value to our business as a starting point for customers entering the market to get helpful information online in a category that has traditionally been cluttered and confusing for many customers.
Shop Assistant has given us the tools to engage the end consumer directly, generate sales leads and then direct these leads onto our retail network which has helped to improve sales conversion.”
“It has helped us make a not so well known product category more familiar - in a fun way! Adds a lot of value by helping users who are not familiar with CCTV/Security category make a more informed choice re what product would work for them. Invaluable metric! - Great for seeing which products our users are choosing from a large range.”
“The Camera Finder was easy to set up on our website & customers started using it right away.
As a photo specialist it is nice to have a point of difference and the camera finder does exactly that. We do everything we can do to increase our website conversion.
The Team at Shop Assistant gave us a great asset to our online store.”