Whether the digital revolution is your friend or foe, society is driven by technology. It continues to shape how we live, work and shop. From booking an Uber to ordering a takeout dinner, it takes but a moment and a few clicks to accomplish these tasks. No more waiting in line, battling with crowds or […]
A reasonable ecommerce conversion rate is essential for optimizing an ecommerce store. Low conversion rates affect your profits. Find out why this happens and what you can do about it.
Search experiences are not always easy or enjoyable. Consumers are content finding products but are not so enthusiastic about actually searching for them.
In 2020, nearing a third of the worldwide population has been under some form of policy whereby they are to remain at home. In a very short period, our lives have completely changed but the need for consumer products hasn’t fallen. Rather, trends have shown that certain types of products are needed on a weekly […]
High intent shoppers are a dream. They don’t browse endlessly or waste time on your site – they want to make a quick purchase and are very likely to convert. That being said, they are also fickle and will be deterred by a website that is not easy to use. They will be quick to […]
Every one of us has visited a physical retail storefront knowing what we wanted a product to do for us. Yet, we may not have been sure which product we actually wanted. A sales assistant then came along and completely engaged with you. They listened to all of your preferences, interpreted your needs and, from […]
When you step into the online shopping environment, there is a clear divide between the needs of customers and how businesses present their offerings. Statistics show this clearly with the average online retail conversion rate hovering around 2%. In a physical retail environment, customers can ask questions and be offered advice which yields a conversion […]
When looking at improving the conversion rate on your website whether that be an enquiry, or a product purchase, guided selling can appear to be a profitable track to go down. But…before embarking on the Guided selling route it is important that you review the appropriateness for your product category. When going thru this process […]
Even as 2016 draws to a close, e-commerce conversation rates still don’t compare to bricks & mortar stores, and retail sales offline are still out-performing online. Sure, e-commerce is growing in popularity, but US Census Bureau stats from the third quarter of 2016 show e-commerce sales only account for 7.7 percent of total retail sales […]
The related products feature on most e-commerce sites is useless. Why is this? I heard in the news that Walmart recently paid $3 billion for an e-commerce website start-up named JET.com to help them combat Amazon.com. I’d never heard of this site as they don’t do much promotion in New Zealand, but it looks like […]
