When you step into the online shopping environment, there is a clear divide between the needs of customers and how businesses present their offerings. Statistics show this clearly with the average online retail conversion rate hovering around 2%. In a physical retail environment, customers can ask questions and be offered advice which yields a conversion […]
When looking at improving the conversion rate on your website whether that be an enquiry, or a product purchase, guided selling can appear to be a profitable track to go down. But…before embarking on the Guided selling route it is important that you review the appropriateness for your product category. When going thru this process […]
Even as 2016 draws to a close, e-commerce conversation rates still don’t compare to bricks & mortar stores, and retail sales offline are still out-performing online. Sure, e-commerce is growing in popularity, but US Census Bureau stats from the third quarter of 2016 show e-commerce sales only account for 7.7 percent of total retail sales […]
The related products feature on most e-commerce sites is useless. Why is this? I heard in the news that Walmart recently paid $3 billion for an e-commerce website start-up named JET.com to help them combat Amazon.com. I’d never heard of this site as they don’t do much promotion in New Zealand, but it looks like […]
Seven best-practice tips that will outperform your competitors Online guided selling tools are fast becoming mainstream. So much so that simply having one is no longer a competitive advantage. Knowing when and how to best use guided selling is the key to outperforming your competitors. Guided selling is a dialogue in which shoppers are asked […]
Being human, but also unique individuals, how do we respond to a guided online sales process? As shoppers, we all respond differently to different salespeople, from wanting to open our wallets, to wanting to bolt for the door. That is because both shoppers and salespeople are somewhere on the continuum of extrovert to introvert. We […]
Is a live chat support system the best tool to support complex product sales? Live chat on a website is kind of like a blind date. It can go spectacularly well, or spectacularly badly. And if it goes badly, you are likely to end up with a worse opinion of a company than if you […]
[ SOURCE: retailnews.co.nz ] Wired Internet Group’s Mike Baddeley says modern retail has seen the loss of the manufacturers’ product knowledge in the sale process. “Connective Retailing,” he says delivers this knowledge to the consumer through the retailers’ different channels. Wired Internet Group works closely with manufacturers and retailers to restore consumer connection and to rediscover the […]
