The online store-within-a-store

It’s time for manufacturers to set up online shops – inside their retailers’ websites. An attractive new retail option has opened up online for manufacturers, in partnership with retailers: the online version of a store-within-a-store. The store-within-a-store works well in bricks-and-mortar shops already. From cosmetic and Nespresso stands in department stores to glitzy Apple and […]

When manufacturers and retailers partner online

Creating online synergies between manufacturers and retailers boosts Connective Retailing Wise manufacturers see their retailers as key allies, with networks, real estate, and expertise to sell things better than they can – but the temptation to go direct is real. Our previous post discussed the perils of manufacturers being left out of the sales process. […]