Brands can use guided selling to one-up their competition. Life is tough in a crowded, competitive market, with multiple brands doing the same thing in the same space. Businesses try to outplay their competitors by striving to be the best – with better features, service, or price. But what difference will a slightly better offer […]
Manufacturers can get close to their customers AND generate leads for their retail partners. As a manufacturer with a large product range, how can you help your customers choose and buy? Retailers are great – but they can’t represent your full range. With manufacturers facing ever-increasing demand for product upgrades, retailers are pushed to keep […]
Creating online synergies between manufacturers and retailers boosts Connective Retailing Wise manufacturers see their retailers as key allies, with networks, real estate, and expertise to sell things better than they can – but the temptation to go direct is real. Our previous post discussed the perils of manufacturers being left out of the sales process. […]
How manufacturers can connect with consumers – and why they should want to What manufacturers do best: designing great products. What retailers do best: selling those products to consumers. This three-way relationship has become an accepted norm, deemed to benefit each party. While all appears well and good on the surface, the lack of contact […]
