5 Tips To Improve Post Purchase Customer Experience
If you finish paying attention to customers once they have completed a sale, you are foregoing the chance to convert them into loyal customers.
Conversational Ecommerce Is Where It’s At
Whether the digital revolution is your friend or foe, society is driven by technology. It continues to shape how we live, work and shop. From booking an Uber to ordering a takeout dinner, it takes but a moment and a few clicks to accomplish these tasks. No more waiting in line, battling with crowds or […]
Your Customer Experience Strategy In 2021
2020, with it’s onset of Covid, accelerated the adoption of ecommerce within a matter of months. Customer attitudes and behaviors evolved at an equally rapid pace. Businesses reacted to the changing environment quickly although their customer experience strategy was often left behind. The cold hard truth is that business needs to adapt to the ever-changing […]
Conversational Ecommerce & The Power Of Asking Questions
When you step into the online shopping environment, there is a clear divide between the needs of customers and how businesses present their offerings. Statistics show this clearly with the average online retail conversion rate hovering around 2%. In a physical retail environment, customers can ask questions and be offered advice which yields a conversion […]
Guided selling…Is it right for your product category
When looking at improving the conversion rate on your website whether that be an enquiry, or a product purchase, guided selling can appear to be a profitable track to go down. But…before embarking on the Guided selling route it is important that you review the appropriateness for your product category. When going thru this process […]
How to fix poor e-commerce conversion rates
Even as 2016 draws to a close, e-commerce conversation rates still don’t compare to bricks & mortar stores, and retail sales offline are still out-performing online. Sure, e-commerce is growing in popularity, but US Census Bureau stats from the third quarter of 2016 show e-commerce sales only account for 7.7 percent of total retail sales […]
Shop Assistant…the guiding hand in creating a satisfied customer
Why would you want or even need a shop assistant on your website? Quite possibly for exactly the same reason that you’d have a shop assistant in a physical store. In some instances the shop assistant in a physical store is merely there to take the money and stop people taking goods without paying for […]
How to design a successful guided selling experience
Seven best-practice tips that will outperform your competitors Online guided selling tools are fast becoming mainstream. So much so that simply having one is no longer a competitive advantage. Knowing when and how to best use guided selling is the key to outperforming your competitors. Guided selling is a dialogue in which shoppers are asked […]
Sales, personality, and ditching the stereotype
Being human, but also unique individuals, how do we respond to a guided online sales process? As shoppers, we all respond differently to different salespeople, from wanting to open our wallets, to wanting to bolt for the door. That is because both shoppers and salespeople are somewhere on the continuum of extrovert to introvert. We […]
Rediscover your most precious resource
How manufacturers can connect with consumers – and why they should want to What manufacturers do best: designing great products. What retailers do best: selling those products to consumers. This three-way relationship has become an accepted norm, deemed to benefit each party. While all appears well and good on the surface, the lack of contact […]