Creating online synergies between manufacturers and retailers boosts Connective Retailing Wise manufacturers see their retailers as key allies, with networks, real estate, and expertise to sell things better than they can – but the temptation to go direct is real. Our previous post discussed the perils of manufacturers being left out of the sales process. […]
[ SOURCE: www.cio.co.nz ] Despite the success of online retail websites, in-store sales still dominate and consumer preference for a physical in-store experience is rising. Consumers go to the store to touch, feel, try on and get reassurance that their purchase will fulfil their specific requirements. They use their mobile technology to search for detailed […]
[ SOURCE: retailnews.co.nz ] Wired Internet Group’s Mike Baddeley says modern retail has seen the loss of the manufacturers’ product knowledge in the sale process. “Connective Retailing,” he says delivers this knowledge to the consumer through the retailers’ different channels. Wired Internet Group works closely with manufacturers and retailers to restore consumer connection and to rediscover the […]
How manufacturers can connect with consumers – and why they should want to What manufacturers do best: designing great products. What retailers do best: selling those products to consumers. This three-way relationship has become an accepted norm, deemed to benefit each party. While all appears well and good on the surface, the lack of contact […]
