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Category: Guided Selling

How to design a successful guided selling experience

Online Shop Assistant 22Feb E-commerce, Guided Selling, Human touch, Retailer

Seven best-practice tips that will outperform your competitors Online guided selling tools are fast becoming mainstream. So much so that simply having one is no longer a competitive advantage. Knowing when and how to best use guided selling is the key to outperforming your competitors. Guided selling is a dialogue in which shoppers are asked […]

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How to sell direct, without selling directly

Online Shop Assistant 23Jun Distributor, Guided Selling, Manufacturer

Manufacturers can get close to their customers AND generate leads for their retail partners. As a manufacturer with a large product range, how can you help your customers choose and buy? Retailers are great – but they can’t represent your full range. With manufacturers facing ever-increasing demand for product upgrades, retailers are pushed to keep […]

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The perils of online chat support

Online Shop Assistant 9Jun E-commerce, Guided Selling, Retailer

Is a live chat support system the best tool to support complex product sales? Live chat on a website is kind of like a blind date. It can go spectacularly well, or spectacularly badly. And if it goes badly, you are likely to end up with a worse opinion of a company than if you […]

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5 questions with – Mike Baddeley of Shop Assistant

Online Shop Assistant 26Nov Guided Selling

[ SOURCE: retailnews.co.nz  ] Wired Internet Group asked: Why is the conversion rate of bricks and mortar stores significantly higher than online? The answer they found was “People. Shop Assistants. Someone you can ask for help. Experts”  1) What is Shop Assistant? Shop Assistant is an online sales tool that replicates the normal selling process that a […]

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