When manufacturers and retailers partner online

Creating online synergies between manufacturers and retailers boosts Connective Retailing Wise manufacturers see their retailers as key allies, with networks, real estate, and expertise to sell things better than they can – but the temptation to go direct is real. Our previous post discussed the perils of manufacturers being left out of the sales process. […]

There is a new breed of consumers – and they are demanding to be treated as individuals

[ SOURCE: www.cio.co.nz ] Despite the success of online retail websites, in-store sales still dominate and consumer preference for a physical in-store experience is rising. Consumers go to the store to touch, feel, try on and get reassurance that their purchase will fulfil their specific requirements. They use their mobile technology to search for detailed […]