Why would you want or even need a shop assistant on your website? Quite possibly for exactly the same reason that you’d have a shop assistant in a physical store. In some instances the shop assistant in a physical store is merely there to take the money and stop people taking goods without paying for […]
Seven best-practice tips that will outperform your competitors Online guided selling tools are fast becoming mainstream. So much so that simply having one is no longer a competitive advantage. Knowing when and how to best use guided selling is the key to outperforming your competitors. Guided selling is a dialogue in which shoppers are asked […]
Being human, but also unique individuals, how do we respond to a guided online sales process? As shoppers, we all respond differently to different salespeople, from wanting to open our wallets, to wanting to bolt for the door. That is because both shoppers and salespeople are somewhere on the continuum of extrovert to introvert. We […]
Is a live chat support system the best tool to support complex product sales? Live chat on a website is kind of like a blind date. It can go spectacularly well, or spectacularly badly. And if it goes badly, you are likely to end up with a worse opinion of a company than if you […]
